Motivation and Simpson S Behavior - 668 Words

CASE VIII: What to do with Harry? Introduction: This case is all about of York Tool and Die Company in which Joe Collins is the production manager, Harry Simpson is the line foreman Willie colleague of Simpson. Suddenly the performance is Simpson went down to improve his performance once again Joe called him in his office and chatted for long to improve it. Situation Analysis: Joe as a production manager realized his responsibility and asked Simpson to come to his cabin to talk upon his performance. Previously Simpson was very hard working and punctual but after 7 years he was not able to maintain the punctuality. Somewhere he is dropping his motivation to perform a task. He started taking things casually. He was not taking†¦show more content†¦Simpson lost his interest in doing work. 2) What would equity theory have predicted about Simpson’s behavior following Coleman’s promotion? Ans. Equity theory have predicted to give right job to right person. Equity theory attempts to explain relational satisfaction in terms of perceptions of fair/unfair distributions of resources within interpersonal relationships. Its completely based on input and output ratio. 3) In terms of expectancy theory, how would you describe Simpson’s valence for a promotion and its instrumentality? Ans. The Expectancy theory states that employee’s motivation is an outcome of how much an individual wants a reward (Valence), the assessment that the likelihood that the effort will lead to expected performance (Expectancy) and the belief that the performance will lead to reward (Instrumentality). Simpson was not putting effort so lesser chance for promotion. 4) What Psychology needs did Collins appeal to in talking to Simpson? Ans. Self esteem need was taken into consideration by Collin. One is the need for the respect of others, the need for status, fame, glory, recognition, attention, reputation, appreciation, dignity, even dominance. Other things involves the need for self-respect, including such feelings as confidence, competence, achievement, mastery, independence, and freedom. 5) How might you use Reinforcement theory to shapeShow MoreRelatedKnowledge Folders and Study Skills1742 Words   |  7 Pagescollege or the workplace. I wanted the students to understand that they needed to take on the responsibility for learning and acquiring new skills which is expected in college work and in today’s changing and evolving workplace. Metacognition and motivation by the students for new study skills are important to me as a teacher. I want to enable students to succeed beyond high school by teaching them skills that will transfer to college and to the workplace. My hope is that the students will take onRead MoreTheoretical Foundation Change Essay712 Words   |  3 Pagesmust be responsible for knowing when to implement the initiative. 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Buying the Most Expensive Thing Free Essays

Recently my family bought a new home, and while it was as much money as most homes are ( we are paying $167,100 for a three bedroom one bath) it was the most expensive thing we have ever bought. Buying a new home in any economy will always be an expensive endeavor. In this current economy it is a buyers market but there are still many things a buyer and seller must consider when buying or selling a home. We will write a custom essay sample on Buying the Most Expensive Thing or any similar topic only for you Order Now The strength of the economy for a buyer can affect the benefits of the home ownership because it would determine the future market value of the home. It will also determine the market price that has to be paid at the time of purchase as well as determining the interest rate of how much that needs to be repaid. The removal of the tax deductibles of the payments increases the after-tax cost, and when taxes come due on the house at the end of the year there is no added incentives for owning a home. This will lead to the decrease in buying of new homes and the drastic fall of prices for sellers. There are many other things that can affect whether a person can afford to buy a home, but government spending and taxes are the biggest incentive as to what a family can afford and what benefits they can receive when buying. With an increase to taxes there is less money to spend and save for buying a new home, and the location of the home will effect how much I need to pay in property taxes. How to cite Buying the Most Expensive Thing, Papers

Entrepreneurship Dash Boutique

Questions: Part (a) Select a small firm of your choice (any country) in the business to business or business to consumer sectors that has been trading for no more than 10 years and present it as a business case study (a social entrepreneurial enterprise will also be acceptable). Cover the history of the business, the nature of the business, the main target markets served by the business, the objectives set for the next five years, the original vision and mission set for the new venture by the entrepreneur. Use analytical frameworks in your work. (Recommended word length 500 words time allowed 5 minutes) Part (b) Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks critically appraise and discuss the organisations approach to opportunity recognition and product and/ or service innovation. Suggest how a more entrepreneurial approach to product and/ or service innovation might be used by management to reduce the risk associated with new product and service development and the general performance of the firm. Present your suggestions and recommendations in the form of 12 months business plan for product and/ or service innovation strategy objectives, targets, planning, budgets, implementation and control. Use analytical frameworks in your work. (Recommended word length 1,000 words time allowed 10 minutes) Case Study Analysis Using the case study for the start-up company developed and discussed in assignment 1 for analysis and as a vehicle for further discussion, critically evaluate how the firm uses internal marketing to achieve an entrepreneurial culture, staff motivation, improved performance and staff retention. You are to pay particular attention to how owner/management uses internal marketing in achieving an entrepreneurial orientated culture within the firm and how this impacts on performance at the individual and corporate level. Having appraised the firms approach in this area put forward entrepreneurial suggestions as to how management might be able to improve the internal marketing function. Put your suggestions in the form of a management report to be discussed by senior staff. Use examples of good internal marketing practice by small entrepreneurial firms available in the academic and business literature in your work and use the case study developed in assignment 1 as a vehicle for discussion . Answer: Introduction The study will shed immense light on the clothing and accessory chain that has been founded in 2006 and is popularly known as the Dash (boutique). The firm deals in the clothing and accessories section and is regulated and owned by Kardashian sisters. The study will cover all the divisions of the company, which includes the history and mature of the business. Moreover, the chief targets that are served by the business have been analyzed within the study, along with the objectives of Dash (boutique) in the next five years. Part (a) History of the business The business of Dash (boutique) does not have any long history as the firm has been established in 2006, and is operating in the market only for 9 years. However, the firm has built a huge reputation within the market in this small span of time. The company chain has been spread in four locations in the United States. Nature of the business The business is retail in nature, which sells various types of garments and accessories in the market. The store has also introduced a new section of jewelries that have attracted various customers in the recent time. Moreover, the firm recently has also planned to expand in the section of selling various designer items. Major targets served by the business The major targets that are served by the business during the last 5 years are regarding the increasing of the sales revenue. Dash (boutique) has also served the target of expanding into various clothing and garments section. The firm within this small span of time has succeeded to a huge extent as it can be seen from the financial statements of the firm. Objectives of the business in the next five years The business has a huge scope to expand in the recent time and hence, the management of the firm should be able to build on this massive opportunity. The objectives of the business in the next five years are stated below: To list its name in the various professional magazine To increase the sales of the firm by 12.75 % per year To expand into other section of products To expand into various other locations Vision of the new venture The firm in the recent time has launched the Miami Dash Boutique, which have a huge display in the official website of the company. Dash (boutique) has launched this new section in order to gain access with the consumers that like purchasing online. Mission of the new venture The most pivotal mission of the new venture is to increase the sales revenue of the firm and to acquire new consumers as well. Moreover, the firm will also be able get access to the horizon of consumers who have a huge tendency to avail the section of online shopping. Part (b) Critical analysis of the future entrepreneurial approach The launching of new ventures is of utmost important for any growing firm and Dash (boutique) is not an exception to the same. The screening of the entrepreneurs with various tools of strategy will launch a successful new place for the business of Dash (boutique) in the global market. However, detailed study regarding the company also showed that the new venture planning of Dash (boutique) is not having a huge amount of positivity within it. One of the major reasons to that is the approach and the strategies that are adopted by the management of the firm is not well constructed. Rationale of the study What is the issue? The issue is regarding the expansion and marketing procedure of the new products. The new division of products that the firm has introduced in the market has experienced a low amount of demand, which have also decreased the sales of Dash (boutique). Why is the issue? The issue is because Dash (boutique) is a company that has been marketing for almost 9 years and do not have any huge amount of brand value in the market. Hence, any sort of vital issues such as decrease of sales and unsatisfied consumer can make put the company into real trouble waters. Why is the issue now? The issue has aroused now, as the firm have not established massively in the market and hence, Dash (boutique) needs to develop quality strategies. Hence, the firm cannot afford to drop down its product value in the market as that can bring huge negative impact in the future growth of the organization. Imaginative entrepreneurially based suggestion Corporations can be so constrained by their hierarchy and mindset that they are unable to adapt to the rapidly changing commercial landscape. This is the same in the case of Dash (boutique) and hence, the management of the firm needs to implement certain strategies that will best fit the firm. However, it is time for Dash (boutique) to rediscover their entrepreneurial spirit, which can be done by various methods. The entrepreneur of the firm should analyze the market before investing and should consider all the possible risks before investing or expanding. Moreover, the entrepreneur of Dash (boutique) should also evaluate the remedies to these various risks before investing. Imaginative entrepreneurially based recommendations The entrepreneur of the firm should extract the exact demand of the market and then accordingly should produce goods and services. Moreover, the entrepreneur of Dash (boutique) should also realize that the market is getting competitive with each passing days and hence the strategies of the firm should be changed in order to compete with the rivals. Meanwhile, it can also be recommended that the entrepreneur of Dash (boutique) should analyze the market and its condition before expanding any further. This will make the firm understand the exact demand, taste and preferences of the consumer in that exact market place. The list of recommendation is stated below: Scrutiny of the market before expanding Taking up realistic projects Modification of the backdated strategies of Dash (boutique) Conceptual model The conceptual model that Dash (boutique) can follow in order to boost up the sales revenue of the firm has been highlighted below in the form of a diagram. Figure 1: Conceptual Model (Source: Drucker, 2011, p. 34) Sales strategy framework Sales force deployment Sales support Individual selling skills Recruitment and training Information Resources Strategy / Mission Motivation and compensation Coaching and super vision The sales strategy will play a massive role of significance regarding the profit making section of Dash (boutique). The framework of the sales strategy can make the firm ease up the process of profit making. The management of Dash (boutique) should follow the framework of the sales strategy that will lead the firm to establish a well - constructed and effective system of selling products. The framework is represented below in the form of a diagram that will let the reader understand the exact process with ease. Figure 2: Sales strategy framework (Source: Lasater, 2014, p. 51) Justification The above stated strategies and frameworks will provide the firm with huge potential regarding the generation of sales revenue as the framework has various sections that can extract the loophole of the firm. After, the loopholes are extracted the management of the firm also needs to build up on the loopholes, which can be done by following the guidelines of the framework. Hence, it can be said that the framework as well as the conceptual model will help the management of Dash (boutique) to get rid of all the various problems that have aroused in the recent time. Moreover, implementing the conceptual model will also enable the firm to enjoy increased amount of sales revenue, which will be a major boost in order to carry on with its expansion plans. Conclusion The study of the assignment highlights the fact that Dash (boutique), which is quiet renowned clothing and accessory chain needs to implement modified strategies into its business systems. Moreover, the firm needs to stay updated with the change in the taste and preferences of consumers. The sales have gone down in the recent time and hence, the management of the Dash (boutique) needs to delay their expansion plans for the moment and start working on the sales generation division. Support Paper Review of Dash (boutique) as a whole The firm as already discussed is a retail business, which deals in the clothing and accessories section and is regulated and owned by Kardashian sisters. The firm has got itself established official in the year 2006, which means that the firm have been operating in the business sector for 9 long years. The evaluation of the financial statements of the firm highlights that the company have faced quiet a crisis in the sales department in the last few years. This can be stated as the sales ratio of the firm has dropped from 77.68 % to 59.33% in the last two years. This huge downfall of 18.35 % in the sales ratio has made the firm suffer from various financial problems. Another gigantic problem that Dash (boutique) has faced regarding this downfall is in the expansion plans, which needs huge involvement of funds. Meanwhile, the sections in which the firm has expanded in the recent time have also been quiet successful (Carsrud and Brannback, 2011, p. 57). Dash (boutique) is growing massiv ely and hence, the management has planned to expand into more geographical areas in the near future. This will make the firm need massive amount of funds, which can be generated by increasing the sales of the firm (Perry et al. 2011, p. 838). Achievements of Dash (boutique) The achievements of the company can be well - judged by evaluating the various milestones that Dash (boutique) has achieved within the last few years. Moreover, the newest Dash boutique that they have opened in NYC is a huge success. As per the report, the store sold over $ 100,000 in inventory on Black Friday, and that too within a matter of hours. The boutique receives about four boxes of merchandise in a day, which Dash (boutique) usually sells within the same day. A survey stated that the sales team of the boutique rang up over $ 1,500 within an hour, which is an amazing percentage for the whole day sales revenue. The lowest price of shirts and t shirts in the store starts at $100, which certainly means that the firm do not need to sale huge amount of goods and accessories in order to meet up their target sales target of $ 100,000. Dash (boutique) within this few years have become a brand and have scheduled its name in the list of the most growing firms (Drucker, 2011, p. 33). Future prospective of Dash (boutique) The future prospective of Dash (boutique) is massive, as the firm has generated huge sales revenue in the last few years. The problem statement aroused as the firm was criticized for the section of their women clothing, which as usual was high priced product but the quality was not up to the mark (Hall, 2009, p. 97). This have also decreased the sales of the Dash (boutique) in the last three quarters, which in the recent time have turn out to be the biggest problem for the firm. Dash (boutique) is having a massive future growth if they can hold on to its sales target objectives, as they need huge funds in order to succeed in their expansion plans (Ingram et al. 2009, p. 303). Current problems of Dash (boutique) As, already discussed, one of the most hyped problem of the firm is regarding the lowering of the sales revenue in the recent time. Dash (boutique) has also not been able to market its new launched products in a successful manner as the demand for these new products has gone down within a small span of time (Lasater, 2014, p. 52). The expansion plans have also faced a negative impact due to the lowering of the sales revenue in the recent time. The firm has huge scope to expand and hence, any sort of disturbance in this field can affect the future growth of Dash (boutique). Overcoming procedure of the problems of Dash (boutique) The problems faced by the firm will grow with time if neglected; hence, the firm should implement strategies that best defines the overcoming of the problem. Dash (boutique) should implement the capacity lag strategy in order to stabilize its future expansion plans (Finkin, 2010, p. 53). The working of the strategy and the diagrammatic view of the same is presented below: Figure 1: Capacity lag strategy (Source: Chendroyaperumal, 2014, p. 107) Dash (boutique) needs to consider the above model as an ideal strategy and implement the same in order to modify the current lags of the firm (Kashani, 2011, p. 14). The implementation process needs to be done with intense care, as any sort of miscommunication within the process can affect the business process of Dash (boutique) in a negative manner. Process of boosting up sales The sales department of any firm is one of the major sources of finance, which is used further in the development and expansion process. Therefore, as already discussed, Dash (boutique) needs to boost up the sales process, which has faced enormous problems in the recent time. This can be done by implementing the sales strategy framework, which will help the management of the firm to stabilize the selling ratio in a systematic and well constructive manner (Gwinner and Smith, 2008, p. 88). Case Study of Dash Boutique 1.0. Introduction The study of the previous papers has highlighted the fact that the business of Dash (boutique) does not have any long history as the firm has been established in 2006, and is operating in the market only for 9 years (shopdashonline.com, 2015). The firm has built an enormous status within the market in this small span of time. The company chain has been spread in four locations in the United States and has been operating quiet successfully in the recent market (Storesogyre.atspace.co.uk, 2015). The major target of the firm is to increase its sales revenue and expand with the growing time. The business is retail in nature, which sells various types of garments and accessories in the market. The study will cover all the divisions of the company, which includes the history and mature of the business. Moreover, the chief targets that are served by the business have been analyzed within the study, along with the objectives of Dash (boutique) in the next five years. The store has also introduced a new section of jewelries that have attracted various customers in the recent time. Moreover, the firm recently has also planned to expand in the section of selling various designer items. The study will shed immense light on the divisions of various HRM divisions such as staff motivation, retention of staff, internal marketing practice tec. Furthermore, the study will also educate the reader regarding the uses of internal marketing in order to achieve an entrepreneurial oriented cultural within the firm. 2.0. Literature review The literature of the report is the section that will clear up all the views regarding the various division of the firm. This will include the study of the desired section that will make the reader understand the actual literature behind the use of elements like staff motivation, retention of staff, internal marketing practice, and the use of f internal marketing (Hisrich and Peters, 2012, p. 79). 2.1. Staff motivation The staff motivation is one of the most precious elements that every firm needs to stay aware off, in order to run the business process of the firm in a successful manner. The staffs of a firm can get de - motivated due to various reasons, which becomes a real problem for the company at times. This mostly happens, as the firm needs their staffs to work at their fullest and produce quality output within a small span of time. The staffs disguisedly help all the firms within the industry to achieve a competitive advantage over their rivals within the market (Mybusiness.co.uk, 2015). The market is getting densely competitive, as all the firms within the industry have built a tendency to sale quality goods in a relatively low price to attract huge number of consumers. Various firms have adopted this practice as consumers get gigantically attracted to quality goods with low price. Therefore, this brings us to the fact that in order to make the firm successful in this cut throat competitiv e market the staffs of the company needs to be highly skilled. The problem arises, as at times due to various problems the high skilled employees of the firm do not work at their best, which lowers the quality production of the firm. Hence, it is massively pivotal that the firm needs to keep these employees motivated by implementing various strategies. The motivating of the staff can be done by implementing the below stated steps: Line up individual financial benefit with company performance The firm needs to motivate the employees by implementing various financial benefits. This will make the staffs work with their best possible effort, as they will get massively motivated due to the extra payment that the company has announced (Williamson, 2012, p. 17). However, in the recent era organizations have termed this extra payment as the incentive structure. This structure is built in such a manner so that the employees need to stretch their working time in order to achieve the incentives. The majority of the organizations in the modern sector have applied this strategy, which motivates the employees and at the same time increases the production capability of the firm. Future path of an employees career The management of the company needs to scrutinize the productivity and the performance of all the employees and depending on that should make the employees promote in a higher designation. Moreover, the firm also can make the employees motivated by promising increased designation and salary as per the productivity of the employees (Wales et al. 2011, p. 383). The employees has a tendency to get highly motivated regarding all these promises made by the management of the company and hence, outs in extra efforts to achieve the same. Another most common and updated practice that various firms in the modern sector has adopted is coaching, mentoring and suggesting additional training to the employees to make them highly capable. Work life balance The small gestures at times makes huge difference to the staffs of the organization. These should be kept in mind by the mangers and the management of the company and accordingly should understand the various priorities of the employees. This certainly means that the managers should offer the possible flexibility regarding the understanding of their family needs, doctors appointment, commitments etc (Vermeulen, 2014, p. 07). This will increase the work life balance of the staffs and they will automatically get massively motivated in their commitment towards work. This is one of the most common ways to motivate the staffs of the firm, as the employees of any firm gets a high sigh of relief if the mangers provide them with flexibility in the work life. Listening The management of the firm needs to listen to their employees regarding the various problems they are facing in either their personal or professional life. The company cannot solve the personal life problems of the employees and hence, rather should provide them with flexibility. This flexibility will help the employees deal with their personal problems and at the same time will also enable them to resolve the issue. This sort of flexibilities makes the staffs highly committed and motivated towards the company (Perry et al. 2011, p. 837). On the other hand, the management of the firm should deal with the problems that the stafss are facing in their professional life. This can be done by discussing the exact problem with that particular staff and take necessary actions regarding the same. These types of flexibilities raise the morals of the staffs to a high level, which automatically increases the productivity and quality in their work. Maintaining and developing the internal environment of the firm The internal environment of the firm refers to the atmosphere within the firm. This includes various divisions such as the friendliness of the colleagues, behavior of the managers, flexibility provided by the management etc. The firm needs to keep all these elements in a well- maintained manner so that the employees get a positive vibe form all these factors (Rauch et al. 2009, p. 787). This increases the morale of the employees to a huge level, which ultimately results in the quality output by them and that too within a small span of time. Figure 1: Staff motivation (Source: Piercy and Rich, 2009, p. 237) 2.2. Improved performance Performance improvement is the measuring of the output of any particular business procedure or process. The modification of the process or increasing the efficiency of the business is also referred to improved performance at times. Improved performance starts with effective planning, but putting that pan into action is another pivotal element that needs to be worked out in a proper manner. This planning has various sections and the most pivotal among them is the mechanism and other benefits. The mechanism can help to improve the performance by setting goals and objectives, which are stated below: Peoplegets direction and focus on their thoughts and actions by setting up of goals and objectives The goals and objectives also enable people to stress on their working capability and take on high - level challenges in order to meet the objective criteria. Employees persistence is increased by the achievement of the hard goals and objectives. Apart from all the above stated factors there are also various other benefits that is derived from the goals and objectives. These include the most pivotal element of clarifying the expectations, which enables the employees to understand what the management of the firm exactly wants form them. The time when people receive feedback, it can be said that their goals has been reached and hence, they started to feel an extra liking for their job (Johnson and Lynch, 2012, p. 19). This also makes them satisfied with their performance, which ultimately increases their commitment towards work and provides them with huge confidence as well. 2.3. Retention of staff The retention of the staff is another pivotal section for any firm within the industry and hence, should be taken well care off by the management of the organization. The experienced staffs who are serving the company for many years should be treated in a special manner and should be provided with some flexibility (Keister, 2010, p. 69). Moreover, not only retaining the old employees but at the same time the firm should concentrate on retaining the new employees who have just joined the firm. This is identically important for the firm as the mew employees are the future of the firm and needs to be taken care of, in order to keep them motivated. The implementing of the people management strategy is one of the best procedures to regulate the whole process of the staff retention, which is stated below: Attract The process of people management starts with the division of attracting the people to work in the firm and make a better position for themselves. The attraction process starts with the remuneration that the firm pays, which should be attractive enough (Zif, 2011, p. 88). The handsome package of payment will attract the suitable people to join the company and give their best. Retain The next step is to retain the new joiners and the experienced employees of the firm. This can be done by developing a flexible work life balance within the firm, which will make the employees boosted up their working intentions. Moreover, in order to retain quality and high skilled work force the firm can announce various incentive schemes. This will encourage the employees to stretch on their working timing and capabilities that will ultimately increase the productivity of the employees and will make the employees happy (Rackham, 2009, p. 19). These will help the company retain the employees, which is a huge task to perform for the management and the HRM division of the firm. Develop The firm may have some employees who have a less productivity and are not highly skilled. Rather than firing, these employees the management of the firm needs to develop them by providing special training to these employees in order to modify their professional capabilities. Review / change The next step for the management is to review the works of the employees and rate them accordingly. The employees whose work gets high rating should be kept in notice by the management and should be rewarded in the near future (Ronen, 2013, p. 64). On the other hand, the employees whose works are not efficient and productive should not be penalized. Instead, the company should take required steps in increasing their capabilities by implementing various strategies that will retain the employees as well. Figure 2: People management strategy (Source: Lantz, 2010, p. 61) 2.4. Internal marketing practice The inward facing marketing is known to be the internal marketing. Internal marketing is the involving of the staffs at all levels in effective marketing, which can be done by enabling them to understand their exact role in the firm. The characteristics of a highly effective internal marketing have been highlighted below: Senior management participation The CEO of the firm should also participate in the process, which will show the company has a high value towards its workforce and ensures that the employees are provided with secure and stimulating work environment (Carter and Chitturi, 2008, p. 81). Integrated organizational structure The internal communication with the organization enables the firm to build up a teamwork, which gives the best possible results. Strategic marketing approach The firm needs to market the internal constituents in such a manner, which parallels how it reaches out to retain and acquire consumers. Human resource partnership In order to make the internal marketing flourishing, the human resource staff must constantly seek to integrate pioneering methodology to commune and train (Schmidt, 2010, p. 17). Focus on employee engagement The two - way communication, reward, and incentives are the most pivotal elements of employee engagement. Figure 3: Internal marketing practice (Source: Business.vic.gov.au, 2015) 3.0. Critical analysis 3.1. Critically evaluation of the internal marketing of Dash (boutique) Dash (boutique) had an effective internal marketing, which have enabled the firm to achieve a huge success within a small span of time. Moreover, the employees of the firm also worked at their best, which enabled Dash (boutique) to acquire a place of itself in the highly competitive market (Harvard Business Review, 2013). Meanwhile, the internal marketing of Dash (boutique) has shown various downfalls in the recent time, which have let down the sales ratio of the firm. The internal marketing of the firm has dropped down in the recent time, which has made the firm suffer in the external market. The division of the human resource has failed to perform, which have lessened the moral of various employees and have lowered their productivity (Schriefer and Sales, 2013, p. 33). This has ultimately hit the sales ratio of the firm in a negative manner. Furthermore, it can also be argued that the management of Dash (boutique) also has neglected the employee engagement division, which has make things worse. 3.2. Evaluating how Dash (boutique) uses internal marketing in achieving an entrepreneurial orientated culture within the firm and how this influences performance at the individual and corporate level The internal marketing of Dash (boutique) as already discussed was quiet successful as the firm took care of the various pivotal elements of internal marketing. The high management participated, which was a huge boost for the employees, the human resource worked in a great manner, the management was focused on the employee engagement etc (Strelsin and Mlot, 2012, p. 43). Moreover, the elements like integrated organizational structure and strategic marketing approach was used by Dash (boutique) to achieve an entrepreneurial oriented culture within the firm. This achievement of the firm influenced the performance of all the employees of the firm in a positive manner, which made them work in an energetic manner (Cash and Crissy, 2012, p. 88). The firm also succeeded in various ways in the corporate level due to the massive support from the workforce. 3.3. Putting forward of suggestion regarding developing the internal marketing function of Dash (boutique) Dash (boutique) has established itself within the market in a small span of time, which proves the high capability of the management (Lambing and Kuehl, 2009, p. 117). However, the recent drawback of the firm is due to the negligence within the internal departments of Dash (boutique), which should be immediately resolved. Therefore, the only suggestion for Dash (boutique) is to find out the exact loopholes, which have built this damage process (Parkyn, 2008, p. 227). After the loopholes, get highlighted the management of the firm needs to modify the loopholes by implementing the desired strategy. Conclusion The study brings us to the conclusion that motivation the employees is one of the most precious elements that every firm needs to stay aware off, in order to run the business process in a successful manner. Dash (boutique) was enormously successful in motivating the employees of the firm in the previous years, but due to certain reasons, the firm has failed to do the same in the recent time. This failure has cost Dash (boutique) a lot of sales revenue in the recent time and hence, the management should repair the process at its earliest. However, it is time for Dash (boutique) to rediscover their entrepreneurial spirit, which can be done by various methods. The entrepreneur of the firm should analyze the market before investing and should consider all the possible risks before investing or expanding. Moreover, the entrepreneur of Dash (boutique) should also evaluate the remedies to these various risks before investing. Reference List Books Burch, J. (2009). Entrepreneurship. New York: Wiley Bygrave, W. and Zacharakis, A. (2009). Entrepreneurship. Hoboken, NJ: John Wiley Sons Carsrud, A. and Brannback, M. (2011). Entrepreneurship. Westport, Conn.: Greenwood Press Drucker, P. (2011). Innovation and entrepreneurship. New York: Harper Row Gwinner, R. and Smith, E. (2008). Sales strategy. [New York]: Appleton-Century-Crofts. Hisrich, R. and Peters, M. (2012). Entrepreneurship. Boston: McGraw-Hill/Irwin. Johnson, R. and Lynch, R. (2012). The sales strategy of John H. Patterson. Chicago: The Dartnell Corp. Keister, L. (2010). Entrepreneurship. Amsterdam: Elsevier JAI Lambing, P. and Kuehl, C. (2009). Entrepreneurship. Upper Saddle River, NJ: Prentice Hall Lantz, E. (2010). A conceptual model. Sales strategy. New York: McGraw-Hill. Parkyn, G. (2008). Towards a conceptual model of life-long education. [Paris]: Unesco. Rackham, N. (2009). Major account sales strategy. New York: McGraw-Hill. Ronen, J. (2013). Entrepreneurship. Lexington, Mass.: Lexington Books Zif, J. (2011). Sales strategy and management. New York: Macmillan Cash, H. and Crissy, W. (2012). Personality and sales strategy. Flushing, N.Y.: Personnel Development Associates Journals Carter, F. and Chitturi, R. (2008). Implications for Sales Forecasting and Marketing-Mix Strategy. Journal of Personal Selling and Sales Management, 29(1), pp.81-95 Chendroyaperumal, C. (2014). Developing Entrepreneurial Attitude: Some Suggestions. SSRN Journal Finkin, E. (2010). Expense Control in Sales and Marketing. Journal of Business Strategy, 9(3), pp.52-55 Hall, S. (2009). Turn to your customers to solve flat sales and customer churn. Business Strategy Series, 8(2), pp.94-101 Ingram, T., LaForge, R. and Schwepker, C. (2009). Salesperson Ethical Decision Making: the Impact of Sales Leadership and Sales Management Control Strategy. Journal of Personal Selling and Sales Management, 27(4), pp.301-315 Kashani, K. (2011). From Strategy to Sales. Management Decision, 25(4), pp.10-14 Lasater, M. (2014). Future fighter sales. Comparative Strategy, 5(1), pp.51-73 LINKING WEB SALES. (2010). Journal of Business Strategy, 21(1), pp.28-33 Moghareh Abed, G. and Haghighi, M. (2009). The effect of selling strategies on sales performance. Business Strategy Series, 10(5), pp.266-282 Perry, J., Chandler, G. and Markova, G. (2011). Entrepreneurial Effectuation: A Review and Suggestions for Future Research. Entrepreneurship Theory and Practice, 36(4), pp.837-861 Piercy, N. and Rich, N. (2009). The implications of lean operations for sales strategy: from sales-force to marketing-force. Journal of Strategic Marketing, 17(3-4), pp.237-255 Rauch, A., Wiklund, J., Lumpkin, G. and Frese, M. (2009). Entrepreneurial Orientation and Business Performance: An Assessment of Past Research and Suggestions for the Future. Entrepreneurship Theory and Practice, 33(3), pp.761-787 Savage, A. and Sales, M. (2008). The anticipatory leader: futurist, strategist and integrator. Strategy Leadership, 36(6), pp.28-35 Schmidt, J. (2010). Implementation. Journal of Business Strategy, 15(5), pp.17-20 Schriefer, A. and Sales, M. (2013). Creating strategic advantage with dynamic scenarios. Strategy Leadership, 34(3), pp.31-42 Strelsin, S. and Mlot, S. (2012). The Art of Strategic Sales Alignment. Journal of Business Strategy, 13(6), pp.41-47 Vermeulen, F. (2014). Sales soaring. Business Strategy Review, 25(2), pp.7-7 Wales, W., Gupta, V. and Mousa, F. (2011). Empirical research on entrepreneurial orientation: An assessment and suggestions for future research. International Small Business Journal, 31(4), pp.357-383 Williamson, P. (2012). Sales and Service Strategy. Business Strategy Review, 3(2), pp.17-43 Websites Business.vic.gov.au, (2015). Marketing strategies and tactics | Business Victoria. [online] Available at: https://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics [Accessed 12 Jun. 2015] Harvard Business Review, (2013). Entrepreneurship: A Working Definition. [online] Available at: https://hbr.org/2013/01/what-is-entrepreneurship [Accessed 12 Jun. 2015]. shopdashonline.com, (2015). DASH | ShopDASHOnline.com. [online] Available at: https://shopdashonline.com/ [Accessed 12 Jun. 2015] Storesogyre.atspace.co.uk, (2015). Girls clothing stores Dash clothing store website. [online] Available at: https://storesogyre.atspace.co.uk/dash-clothing-store-website.html [Accessed 12 Jun. 2015] Mybusiness.co.uk, (2015). Formulate a sales strategy | My Business. [online] Available at: https://mybusiness.co.uk/formulate-a-sales-strategy/ [Accessed 12 Jun. 2015]

Moderation Essays - Dorothea Dix, United States Sanitary Commission

In the 1800s, there were very few tax supported schools. These schools were meant to educate the poor and people didnt feel like their hard earned money should not go to someone else. Eventually, conservative Americans gradually saw the fact that if they didn't pay to educate other peoples kids, those kids might grow up and bind together, with the vote as their weapon of choice. Taxation for education was an insurance premium that the wealthy paid for stability and democracy. After this realization, public education grew in the north, but like in all other situations, the south lagged behind. As manhood suffrage increased during Jacksons presidency, a free vote cried aloud for free education. Even according to the 3rd president himself, A civilized nation that was both ignorant and free never was and never will be. As public education increased, the famed little red schoolhouse became a staple of US democracy. But it wasnt. It was anything but perfect. This was especially shown by th e grade of teachers. The teachers were ill-trained, ill-tempered, ill-paid. They were as good at teaching as riff raff is at rapping. Then along came Horace Mann. A Brown graduate and the secretary of the Massachusetts Department of Education, he effectively campaigned for more and better schools, longer school terms, higher teacher pay, and expanded curriculum and he got his requests. The education system was so much of a problem, Abe Lincoln even said on his own childhood education, there was absolutely nothing to excite ambition for education. Still after all of this, by 1860 there were only about 100 secondary schools and still roughly 1 million illiterate adults. Blacks were still legally forbidden to receive instruction in reading or writing, even free ones. Floyd Mayweather would fit right in. To help combat this lack of education, Noah Webster, a Yale graduate deemed the schoolmaster of the republic, wrote reading lessons designed to promote patriotism and used by millions i n the 19th century. He also wrote the webster's dictionary and spent more than a quarter of his life doing so. There was also William H. McGuffey. A native Ohioan, McGuffeys readers taught of morality, patriotism, and idealism and sold more than 122 million copies in the decades after 1830. That is more books sold than Tom Bradys net worth. Even though transcendentalism was at a high, people did want higher education thanks to the earlier 2nd great awakening. This 2nd coming led to many small liberal arts colleges in the south and west. The 1st state supported public universities were in the south. UNC in 1795 and UVA in 1819 which was the brainchild of TJeff. These colleges strived for freedom from religious and political shackles. Even with all of these advances, womens higher education was frowned upon. Their place was believed to be at home and training in sewing rather than algebra. It was a common conception that too much learning injured the feminine brain, undermined health, rendered a lady unfit for marriage. Emma Willard tried to change this stereotype by establishing Troy Female Seminary in 1821. This was followed by Oberlin College opening doors to women in 1837 and the creation of Mount Holyoke Seminary. As people craved more knowledge, tax supported libraries became increasing popular. Along with this came lyceum lectures were also prominent where educated talkers like my (6 greats cousin) Ralph Waldo Emerson spoke about science and philosophy nationwide. Magazines also flourished like the North American Review and Godeys Ladys Book during this time. The 2nd great awakening brought optimistic promises which inspired many to do battle against the earthly evils. Reformers dreamed anew the old Puritan vision of a society free from war, alcohol, and discrimination especially free from slavery. Women were strong advocators especially in their own struggle for suffrage. There was a desire to reaffirm traditional values. ----Unfortunately, Debtors Priso n was still a problem as late as 1830. Hundreds of penniless people were homeless sometimes for owing less than a dollar, but as embattled laborers won the ballot, state legislatures gradually abolished it. As with this, criminal codes in states were being softened. There was a reduction in capital offenses. Brutal punishments like whipping and branding were being

Mary Stuart †Elizabeths Rival †English Literature Essay (100 Level Course)

Mary Stuart – Elizabeths Rival – English Literature Essay (100 Level Course) Free Online Research Papers Mary Stuart Elizabeths Rival Essay English Literature (100 Level Course) Mary Queen of Scots was Elizabeth’s great rival. She was very different from her cousin Elizabeth; she was a warm-blooded woman, who often yield ed to her private passions, and lacked the instinctive political skill and deep understanding of her people possessed by the queen of England.Mary Stuart was the grand-daughter of Henry VIII’s sister, Margaret, and next in succession after Elizabeth. She was sent to France in 1548, and in 1558 married the Dauphin of France, Francis II. In 1559 Francis became King of France, but he died in the following year. Mary returned to her country in 1561. When Mary had married the Dauphin, Scotland was still a Catholic country, but the great prelates were often corrupt and inefficient. The common people opposed the privileges and corrupt practices of the clergy, as well as the insolence of the French troops, who, in Mary’s absence, ruled Scotland as if it were a Protectorate of France. As the English had identified Catholicism with Spanish pride, so the Scots began to identify it with French insolence. This was the situation which John Knox, a Scottish Protestant reformer of Calvinistic tendency, was able to exploit by preaching the Protestant doctrines. He was successful because he had the help of many of the nobles, and of Queen Elizabeth, who was afraid of a Catholic Scotland. When Mary returned to Scotland, she thus found a Protestant country; she was nevertheless supported by the Catholic powers of France and Spain, who hoped that she would reintroduce Catholicism into Scotland, or that she would become Queen of England, if Elizabeth were declared illegitimate or died. For several years, however, Elizabeth did not interfere in the struggles between Mary, the Scottish nobles and John Knox. Mary would probably have been successful if she had been able to control her private life. But she married a descendant of the Tudors, Lord Darnley, who was mysteriously murdered in 1567. After three months, Mary then married a Scottish lord, the Earl of Bothwell, who was suspected of the murder of Darnley. Public opinion, the Pope, France and Spain abandoned the Queen. Many feudal lords took up arms against her. After some months of fighting, Mary was taken prisoner and deposed in favor of her son, James. She escaped from prison, and took refuge in England. Elizabeth kept her a virtual prisoner for nineteen years, from 1568 to 1587, but Mary became the centre of several plots. These were planned by Spain and by the extreme wing of the English Catholics, who wanted to see a Catholic queen on the throne of England again. Pope Pius V excommunicated Elizabeth, but the majority of the English were for their queen, and the Commons repeatedly asked for the execution of Mary. For many years Elizabeth refused, partly because Mary was her cousin, a woman and anointed queen. partly be cause she knew that Mary’s execution would lead to a war with Spain, which England could not yet afford- Only in February 1587, after the discovery of the latest plot, did Elizabeth consent to her cousin’s execution: on February 8, Mary was beheaded, a tragic figure in a great and tragic age. Research Papers on Mary Stuart - Elizabeth's Rival - English Literature Essay (100 Level Course)Quebec and CanadaAppeasement Policy Towards the Outbreak of World War 2Assess the importance of Nationalism 1815-1850 EuropeBringing Democracy to AfricaThe Effects of Illegal ImmigrationInfluences of Socio-Economic Status of Married MalesPETSTEL analysis of IndiaBook Review on The Autobiography of Malcolm XMind Travel19 Century Society: A Deeply Divided Era

Learn About Rational Choice Theory

Learn About Rational Choice Theory Economics plays a huge role in human behavior. That is, people are often motivated by money and the possibility of making a profit, calculating the likely costs and benefits of any action before deciding what to do. This way of thinking is called rational choice theory. Rational choice theory was pioneered by sociologist George Homans, who in 1961 laid the basic framework for exchange theory, which he grounded in hypotheses  drawn from behavioral psychology. During the 1960s and 1970s, other theorists (Blau, Coleman, and Cook) extended and enlarged his framework and helped to develop a more formal model of rational choice. Over the years, rational choice theorists have become increasingly mathematical. Even ​Marxists  have come to see rational choice theory as the basis of a Marxist theory of class and exploitation.​​​ Human Actions Are Calculated and Individualistic Economic theories look at the ways in which the production, distribution, and consumptions of goods and services are organized through money. Rational choice theorists have argued that the same general principles can be used to understand human interactions where time, information, approval, and prestige are the resources being exchanged. According to this theory, individuals are motivated by their personal wants and goals and are driven by personal desires. Since it is not possible for individuals to attain all of the various things that they want, they must make choices related to both their goals and the means for attaining those goals. Individuals must anticipate the outcomes of alternative courses of action and calculate which action will be best for them. In the end, rational individuals choose the course of action that is likely to give them the greatest satisfaction. One key element in rational choice theory is the belief that all action is fundamentally â€Å"rational† in character. This distinguishes it from other forms of theory because it denies the existence of any kinds of action other than the purely rational and calculative. It argues that all social action can be seen as rationally motivated, however much it may appear to be irrational. Also central to all forms of rational choice theory is the assumption that complex social phenomena can be explained in terms of the individual actions that lead to that phenomena. This is called methodological individualism, which holds that the elementary unit of social life is individual human action. Thus, if we want to explain social change and social institutions, we simply need to show how they arise as the result of individual action and interactions. Critiques of Rational Choice Theory Critics have argued that there are several problems with rational choice theory. The first problem with the theory has to do with explaining collective action. That is if individuals simply base their actions on calculations of personal profit, why would they ever choose to do something that will benefit others more than themselves? Rational choice theory does address behaviors that are selfless, altruistic, or philanthropic. Related to the first problem just discussed, the second problem with rational choice theory, according to its critics, has to do with social norms. This theory does not explain why some people seem to accept and follow social norms of behavior that lead them to act in selfless ways or to feel a sense of obligation that overrides their self-interest. The third argument against rational choice theory is that it is too individualistic. According to critics of individualistic theories, they fail to explain and take proper account of the existence of larger social structures. That is, there must be social structures that cannot be reduced to the actions of individuals and therefore have to be explained in different terms.

Media Campaign analysis Essay Example | Topics and Well Written Essays - 750 words

Media Campaign analysis - Essay Example Don’t Smoke†, the health media campaign against cigarette smoking. Various aspects of smoking in relation to health of youth in the community will be discussed. Phillip Morris’ youth smoking prevention â€Å"Think. Don’t Smoke† (Morris, 2001) campaign which was widely publicised by media, is available online for school children and youth at SchoolTube (2009). The short video encourages children and young people to stop wasting their time and their life in smoking, and urges them to stop and The main reasons for searching for the online anti-smoking health campaign â€Å"Think. Don’t Smoke† was to address the issue of child and youth smokers in the community. Keen interest in helping the community overcome important hurdles is the reason for undertaking investigation and identification of this major addictive behavior among young people. The dangerous habit of smoking calls for strong preventive measures. Personally, as a non-smoker and firm believer in abstinence from smoking, one considers it imperative that the most susceptible age group should be educated and encouraged to refrain from smoking. Moreover, the untimely passing away of grandparents due to lung cancer has been a close and sorrowful encounter with the devastating outcomes of smoking. Hence, there is a keen interest in reaching out to the maximum number of people possible, to help save them from a downward health spiral. The SchoolTube (2009) anti-smoking campaign â€Å"Think. Don’t Smoke† is simply presented, with a number of people voicing their opinions against smoking, in a brief, effective manner. It can be easily understood and retained even by young children. A far-reaching and strong anti-smoking campaign through posters to be put up at schools and public places, will include the link to the SchoolTube (2009) campaign, for online access by school children and young people. This will be a large-scale community venture, with motivating speeches to be delivered at

Palestinian VS. Israeli debate Research Paper Example | Topics and Well Written Essays - 500 words

Palestinian VS. Israeli debate - Research Paper Example In that context the proposal extended by the Israeli side is a two edged sword in the sense that it not only seeks cooperation of the Palestinian side, but also in a very sophisticated manner labels the genuine acts of armed resistance on the part of Palestinians as â€Å"Palestinian acts of terrorism and violence†. The very act on the part of the state of Israel to dub the just and right freedom struggle of the Palestinian people as acts of terrorism is objectionable and unacceptable. The contemporary wars are fought in media newsrooms. The best way to compromise the legitimacy of any freedom struggle is to brand it as being Islamist and Jihadist. Just throw the right words and soon the world will distort acts of legitimate resistance into what will be looked as acts of terrorism and violence. It’s the time that Palestinians agree to the fact that Israel certainly has a better PR infrastructure as compared to them. But, it is also time for the Israeli side to agree to the fact that just because they dub each and every act of Palestinian resistance as being jihadist or terrorist will in no way stop the Palestinian people from carrying on with their struggle for independence.

Kobe Bryant Essay Example for Free

Kobe Bryant Essay Kobe Bean Bryant (born August 23, 1978), nicknamed the Black Mamba, is an American professional basketball player who plays shooting guard for the Los Angeles Lakers of the National Basketball Association (NBA). He entered the NBA directly from high school, and has played for the Lakers his entire career, winning five NBA championships. Bryant is a 15-time All-Star, 14-time member of the All-NBA Team, and 12-time member of the All-Defensive team. As of June 2012, he ranks third and fifth on the leagues all-time post-season scoring and all-time regular season scoring lists, respectively. Bryant enjoyed a successful high school basketball career at Lower Merion High School, where he was recognized as the top high school basketball player in the country. He declared his eligibility for the NBA Draft upon graduation, and was selected with the 13th overall pick in the 1996 NBA Draft by the Charlotte Hornets, then traded to the Los Angeles Lakers. As a rookie, Bryant earned himself a reputation as a high-flyer and a fan favorite by winning the 1997 Slam Dunk Contest. Bryant and Shaquille ONeal led the Lakers to three consecutive championships from 2000 to 2002. A heated feud between the duo and a loss in the 2004 NBA Finals was followed by ONeals trade from the Lakers after the 2003–04 season. Following ONeals departure Bryant became the cornerstone of the Los Angeles Lakers franchise. He led the NBA in scoring during the 2005–06 and 2006–07 seasons, setting numerous scoring records in the process. In 2006, Bryant scored a career-high 81 points against the Toronto Raptors, the second most points scored in a single game in NBA history, second only to Wilt Chamberlains 100-point game in 1962. He was awarded the regular seasons Most Valuable Player Award (MVP) in 2008. After losing in the 2008 NBA Finals, Bryant led the Lakers to two consecutive championships in 2009 and 2010, earning the NBA Finals MVP Award on both occasions. At 34 years and 104 days of age, Bryant became the youngest player in league history to reach 30,000 career points. He is also the all-time leading scorer in Lakers franchise history. Since his second year in the league, Bryant has been selected to start every All-Star Game. He has won the All-Star MVP Award four times (2002, 2007, 2009, and 2011), tying him for the most All Star MVP Awards in NBA history. At the 2008 and 2012 Summer Olympics, he won gold medals as a member of the USA national team. Sporting News and TNT named Bryant the top NBA player of the 2000s. In 2003, Bryant was accused of sexual assault after having sex with a hotel employee in Colorado. In September 2004, prosecutors dropped the case after his accuser refused to testify. A civil suit was later filed and settled out of court.

Characters, Themes and Imagery in Their Eyes Were Watching God Essay ex

Characters, Themes and Imagery in Their Eyes Were Watching God      Ã‚  Ã‚  Ã‚  Ã‚   Zora Neale Hurston was one of the first widely acclaimed black writers to "assimilate folk tradition into modern literature and express her interpretations of the black culture throughout her books" (Bailey, 175).   She was also one of the most influential of black American writers during the twentieth century because she exceeded the barriers of race, sex and poverty.   Hurston's most acclaimed work is said to be Their Eyes Were Watching God, and has been read, adored, rejected, reviewed, and badgered by many literary critics.   "In a book rich with imagery and black oral tradition, Zora Neale Hurston tells us of a woman's journey that gives the lie to Freud's assertion that 'the difficult development which leads to femininity seems to exhaust all the possibilities of the individual'" (Morgan, 163).   In this as well as in other of her writings, Hurston expresses many of her opinions of race relations, sexism, and classism through her characters, themes and imagery.    The novel, Their Eyes Were Watching God focuses on a character named Janie who is raised by her grandmother on a white plantation in Georgia, and until seeing a photograph of herself, she has always assumed that she is white.   She loves her grandmother, but after her grandmother's death, she realizes that she resents her as well.   Her grandmother has been strict with her and has taught her that love is obtained only through marriage.   Janie feels that her grandmother has taken all of her dreams away.   Although she is independent, Janie marries three times.   Because of her grandmother she marries Logan Killicks, who works Janie so hard that she decides to leave.   Then she meets Joe Star... ...ir Eyes Were Watching God. New York: Bloom's Literary Criticism, 2008. Print. Dawson, Emma J. Waters. Images of the Afro-American female character in Jean Toomer's Cane, Zora Neale Hurston's Their Eyes Were Watching God, and Alice Walker's The Color Purple. Michigan: UMI Dissertation Information Service, 1990. Hurston, Zora Neale. Their Eyes Were Wagvtching God: A Novel. New York: Perennial Library, 1990. Print Kubitschek, Missy D. "`Tuh de Horizon and Back': The Female Quest in Their Eyes Were Watching God." BALF 17.3 (Fall 1983): 109-15. Morgan Grant, Alice. ed. All About Zora: Views and Reviews by Colleagues and Scholars. Florida: Four-G Publishers, Inc., 1991. Wall, Cheryl A. "Zora Neale Hurston: Changing Her Words," American Novelists Revisted: Essays in Feminist Criticism. Ed. Fritz Fleischmann, New York: G.K. Hall and Co. 1982:371-93.   

Respect Essay

Respect Respect can be defined as a positive feeling of esteem for a person or entity. It denotes the regard and consideration shown by an individual towards others. Respect cannot be demanded, it is an asset that has to be earned. From the very childhood kids are taught to respect their parents, elders, teachers and an unending list of social obligations. But an ambiguity arises when the teachings do no match the practical experiences. Children find it hard to respect certain persons or the same person in differing situations, viz.If a parent generally behaves positively with the children, it is normal for the child to reciprocate and show the same behaviour. But the anomaly arises when a parent confront or scold the child to make him understand a certain thing. The child wants to reciprocate his behaviour but the parent defies his behaviour and tells the child to respect him. Here the respect is tried to be imposed and not earned. This is a contradiction to respect. Nobody can earn respect by suppression or by flaunting power.It is a deliberate action that cannot be forced upon others. There is an individualistic form of respect also, which is well known as self-respect. If an individual cannot respect himself, he cannot respect any other person. A feeling of worth and rational judgement gives rise to self respect. Respect plays a roll in our every day lives. When we go to school, there's respect. When we go to a restaurant, there's respect. When you go to your family reunion, there is respect. You may not notice it, but that's only because they are being respectful to you .If your not respectful then you will be disrespected because your being mean. So you should always be respectful to others so they will treat you the way you want to be treated. If you are respectful to others then you can get good jobs because they'll like you. The better the job is the better your life will be in the future, and trust me you want a good and happy future. Jobs will get yo u money for your great future. So always try to advance to a higher paying job. So respect can do lots of things that will help us with our future.So never stop caring! Respect isn't the only right thing to do, but is also the best way to make a lot of friends. You being respectful will help you from being depressed from loneliness. You should be honest, kid, nice, gentle, relaxed, and happy to make friends. The word respect is a word to summarize all of the things above and plenty more. Things like being quite while someone is talking, or not bothering someone when they're in bad mood. I see respect all the time, that's what makes every thing so easy to do and no one gets sad.If I ever saw someone get knocked over and there stuff is on the ground scattered all over, I would definitely help him pick it up. Because other wise I would feel bad watching them pick it up all by themselves. Always treat others the way you would want to be treated. This way you will be respected and loved. My definition of respect is being nice, generous, and helpful. Because all of those things can be the best things to do if you want to be respectful, which you should always be. So next time I talk in class out of turn, I will remember this five page essay on respect.

Quality by John Galsworthy Characters Essay

Narrator – The Narrator starts the story about how he knew the Gessler brothers. The first introducing is raised up by the narrator as the first person, refers to first line, â€Å"I knew HIM from the days of my extreme youth, because he made my father’s boot† character I refers to the narrator and HIM refers to the person that is immediately told, Mr. Gessler. This means that the Narrator knew Mr. Gessler because his father is a customer of the boot maker. In this line â€Å"I remember well my shy remark, one day, while stretching out to him my youthful foot† shows that the Narrator, also, has been a customer of the boot make since he was young. The Narrator is a curios person, particularly to the boots that Mr. Gessler makes. It says in the story that he finds it â€Å"Mysterious and Wonderful.† I also notice that the Narrator is a very loyal customer for he had patronized of the Gessler’s boots ever since. Though it was mentioned in the story that once he went to Mr. Gessler’s shop, absent-mindedly wearing boots bought by emergency at some large firm, which made Mr. Gessler notice and say â€Å"Dose are nod my boods.† The Narrator described the tone as ‘not one of anger, nor of sorrow, not even of contempt, but there was in it something quiet that froze the blood.’ In the next minute that made him ordered many pairs that are more durable than the last one he bought. Younger Gessler – The Younger Gessler is a boot maker from German. He is the youngest of the Gessler brothers. He owns a shoe shop together with his brother. The Younger Gessler makes most of the boot making. The author described him as an old man with crinkly red hair and cricnkly yellow face. The Narrator compared his face to a leather â€Å"stiff and slow of purpose†, except for his gray-blue eyes. As for his character, Mr. Gessler was very disciplined, once he heard the request from his customers, he would finish the boots as soon as he could. He would make the boots with the authentic materials. It means that he wanted to give priority to the quality of the boots he made. He did not care how much the price of materials. If the customers felt satisfied with his made, he would be satisfied too. That’s why some reader would say that he has a very rare character. Elder Gessler- The older brother, who also the co-owner of the shoe shop. He looks just like his brother but a lot paler. They would know that it was him once he said â€Å"I will ask my brudder.†

Free Essays on A String In The Harp

The String in the Harp By Nancy Bond This story takes place in Amherst, Wales around the 1970’s. The main characters in this story are first David Morgan, he is the father, and then there’s his oldest daughter Jen, which is fifteen, then Becky, which is her ten-year-old sister. Then there’s Peter. Peter is their only brother. He is twelve years old. Then there is the ghost of Taliesin, the sixth century Bard. David Morgan gets this job as a teacher at the University of Wales and has to move there from Amherst, Massachusetts. His children go with him but his oldest daughter, Jen stays. But then realizes that she misses her family, so she arrives in Wales a few months later. Then she has too look after her brother and sisters while her father is at work. Then one day they were walking down a beach and Peter finds this metal object, later he learns that it is a harp-tuning key. He doesn’t tell anyone about it, not even his family. Ever since his mom died, Peter doesn’t really talk to anyone anymore. But he reads a lot and is very intelligent. Now with this key, Peter sees Taliesin’s important events in his life. Peter sees these events as if they were really happening right in front of his eyes. One day when Peter is experiencing one of Taliesin’s events in his room, his sister comes in and sees it also. Then the next day they go to town to this library. Jen shows the key to this guy and he wants the key because it’s very valuable. But Jen and Peter don’t give it to him. Then later the key really starts to show Taliesin’s life and Peter gets taken into his time dimension but leaves the key. Then Jen notices that Peter is gone but the Key is still there. So she picks it up and she sees Peter in a cage and Taliesin is telling her to give him the key or else Peter will die. The place she sees Peter is a place she has been before which was right down the road from their house. So she brings the key... Free Essays on A String In The Harp Free Essays on A String In The Harp The String in the Harp By Nancy Bond This story takes place in Amherst, Wales around the 1970’s. The main characters in this story are first David Morgan, he is the father, and then there’s his oldest daughter Jen, which is fifteen, then Becky, which is her ten-year-old sister. Then there’s Peter. Peter is their only brother. He is twelve years old. Then there is the ghost of Taliesin, the sixth century Bard. David Morgan gets this job as a teacher at the University of Wales and has to move there from Amherst, Massachusetts. His children go with him but his oldest daughter, Jen stays. But then realizes that she misses her family, so she arrives in Wales a few months later. Then she has too look after her brother and sisters while her father is at work. Then one day they were walking down a beach and Peter finds this metal object, later he learns that it is a harp-tuning key. He doesn’t tell anyone about it, not even his family. Ever since his mom died, Peter doesn’t really talk to anyone anymore. But he reads a lot and is very intelligent. Now with this key, Peter sees Taliesin’s important events in his life. Peter sees these events as if they were really happening right in front of his eyes. One day when Peter is experiencing one of Taliesin’s events in his room, his sister comes in and sees it also. Then the next day they go to town to this library. Jen shows the key to this guy and he wants the key because it’s very valuable. But Jen and Peter don’t give it to him. Then later the key really starts to show Taliesin’s life and Peter gets taken into his time dimension but leaves the key. Then Jen notices that Peter is gone but the Key is still there. So she picks it up and she sees Peter in a cage and Taliesin is telling her to give him the key or else Peter will die. The place she sees Peter is a place she has been before which was right down the road from their house. So she brings the key...

SAT Practice Tests How to Reflect and Get the Most Out of Them

SAT Practice Tests How to Reflect and Get the Most Out of Them SAT / ACT Prep Online Guides and Tips Taking an SAT practice test is one thing, and using the results to actually improve your scores in the future is another. If you’re spending five hours on a practice test, you should make sure that you’re getting the most out of it and not sweeping your mistakes under the rug. In this article, I’ll give you some different strategies for making your practice test sessions count. Mistakes on Practice Tests: What They Look Like and Why They're Important After taking a practice test, it’s extremely important to look back at the questions you answered incorrectly and make assessments about which areas need the most improvement. You’re not going to be able to raise your SAT scores until you get to the bottom of what’s holding you back. Through evaluating your mistakes and fixing them methodically, you can make dramatic changes to your performance on the test. Most mistakes on the SATwill fall into one of four categories: Ran Out of Time Basically, this applies to questions that you missed because you didn’t get to them or you just guessed randomly at the end.If you end up with a lot of these types of mistakes, you'll need to revise some of your strategies for test taking.See our articles on how to stop running out of time on SAT Reading and SAT Math for advice. Content Weakness This type of mistake means that you didn’t understand the underlying concept that was being tested.This will come up most frequently on the math section.These mistakes can be broken down into more specific categories like â€Å"confusion about factoring† so that you know exactly which materials you need to study to improve your weak areas. Misunderstanding the Question This is a mistake where the phrasing of a question confused you and prompted you to answer incorrectly.These are tricky mistakes to fix, but it’s important to pay attention to them.Usually misunderstandings can be at least partially remedied by practice with the format of the test and greater familiarity with the types of questions that the SAT likes to ask. Careless Mistakes These are the mistakes you made that seem absurd in hindsight.You might have missed a â€Å"NOT† or an â€Å"EXCEPT† in a question, or you might have solved for the wrong value in a math problem.Usually these mistakes are a result of not reading carefully enough and letting your anxiety get the best of you. All of these mistakes can be remedied if you acknowledge them and adjust your study strategies appropriately. In the next section, I'll give you some tips on how to reflect on the results of practice tests by categorizing your mistakes and fixing them methodically. It's corny, but it's true. How to Understand and Reflect on Practice Test Mistakes Depending on how much time you have, you might use different strategies to reflect on your mistakes on practice tests. If You Have 20-40 Hours to Prep: You’re going to need to work fast to fix your mistakes, so you might not have time to get into the deeper issues you have with content weaknesses.After you take an initial practice test, you should see if you noticed any obvious areas of weakness. If you noticed that running out of time was a big issue, you might need to pace yourself better next time you take the test.Most of the time, this just means skipping difficult questions when you start to spend too much time on them (more than 30 seconds). Answer all the more straightforward questions first, and then go back and work on the hard ones so you don't miss out on any easy points at the end of the section. If you made a lot of careless mistakes, you should remind yourself to read the questions more carefully next time and check your answers at the end of each section.Careless mistakes sometimes mean you're rushing too much, so you may need to remind yourself to slow down a little and think through each question thoroughly before answering. If you notice some relatively superficial content weaknesses, you may be able to study up on those and fix them, but if you’re confused about a big topic area it’s best to just focus on more easily fixable problems in the short time you have before the test. After you spend four hours or so analyzing your mistakes, adjusting your strategies to account for them, and doing relevant practice questions, you cantake another test and see how you do.Repeat the same process of fixing your mistakes with the second practice test, and then take a third and final practice test when you’re done.If you have a little more time and you've noticed that you're improving significantly (by 50 to 100 points) with each new practice test, you can repeat the process again before your real test date. If You Have 40-100 Hours to Prep: If you have this much time, you can do a complete analysis of your mistakes on practice tests. First, take an initial practice test to get a baseline reading on your scores.After you finish scoring the test, you should go back through all of the questions that you answered incorrectly and categorize them based on the types of mistakes I mentioned in the previous section. Once you’ve categorized all of your mistakes, you can rank your areas of weakness from most frequently observed to least. This will allow you to get a better sense of where most of your mistakes are coming from and which areas need the most work. Then, you can start fixing things in order of which mistakes will respond the fastest to corrective prep measures.Usually, this means starting with content weakness since these mistakes can be fixed simply by studying up on the material you don’t know. They have the least to do with the format of the test itself, so they will respond more quickly to your studying efforts.Then, you can move on to formulating better strategies for coping with issues like time pressure and careless mistakes. After you’ve done a thorough assessment of your mistakes and corrected the most glaring problems you noticed, you should take another practice test to see whether you've improved.If you notice significant improvements, you can do another assessment to reevaluate your mistakes and shoot for even higher goals.If not, you should reconsider the manner in which you addressed your mistakes initially and see if you need to push your studying further and do more practice questions in order to break through to a higher score. Repeat the process of taking practice tests and assessing your mistakes until you reach a score level that makes you happy. You can consult this guide for advice on calculating a good target score for your needs.You might also decide to adjust your study time between practice tests to accommodate your personal level of focus and learning style. Taking a practice test is like sending out a crash test dummy for your SAT scores. When you reach your target score, you're safe to drive on the real SAT. Smart Practice Testing Strategies (Based on Your Score Level) In order to make the most out of each of your practice tests, you'll have to use test-taking strategies that work to your advantage. Many improvements are dependent on adjusting your strategy, especially when it comes to issues with running out of time and careless mistakes. The most effective strategies may differ depending on how well you’re currently scoring on the SAT. Crucial Tips for Taking a Practice Test, Regardless of Your Score Level: Stick to the real time constraints Take the test in a quiet, distraction-free environment Only use the materials you will have access to on the real test These tips are important because if you take practice tests with a longer time allotment or with more resources that you'll have on the real test, you won't get a realistic prediction ofyour performance. This will only hurt you in the long run when you end up getting scores that are lower than you expected on the actual SAT. Below are some more specific strategies for high and low scorers. I've divided the strategies this way because high and low scorers on the SAT often have very different needs. Low scorers may be able to afford to skip difficult questions completely, whereas high scorers need to try and answer most if not all of the questions in each section. People at different score levels also tend to make different types of mistakes, which I'll get into in a minute. You would be considered a high scorer if you're consistently scoring an 1800 or higher on practice tests. You would be considered a low scorer if you're consistently scoring a 1500 or lower. For High Scorers: You should approach the test with an eye towards avoiding careless mistakes and preventing yourself from rushing on complex questions.Careless mistakes are usually more common for high scorers.Students who are already doing well on the SAT tend to rush through sections and not take â€Å"easy† questions as seriously, so they end up missing things. Glance at the time now and then to make sure you’re pacing yourself appropriately. You should also be sure to double check your work at the end of each section; you can catch a lot of silly errors if you make a habit of doing this. For Low Scorers: The best strategy for taking practice tests if you’re scoring low on the SAT is to takea quick pass through each section initially and answer all of the easy questions first.This ensures that you won’t run out of time before you get to all the questions that you have the potential to answer correctly.After you finish answering all of the easy questions, you can go back through and spend more time on medium difficulty questions while feeling less pressured to get through the rest of the section. Using these strategies will help you to maximize your score and reduce mistakes progressively on each practice test. You'll be teaching yourself valuable skills for avoiding unnecessary pitfalls on the real test and increasing your familiarity with question types and test content along the way. It might be slow going at first, but with lots of practice you can make big positive changes in your scores. What's Next? Looking for some alternate SAT prep resources? Check out our article on the best websites to use for SAT prep. If you're not sure how much you need to prepare for the SAT, this guide will tell you how long you should be studying for the test based on your goals. You should also take a look at our SAT study plans for sophomore and junior year and for the summer before senior year. Disappointed with your scores? Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Marketing Assignment Example | Topics and Well Written Essays - 500 words - 15

Marketing - Assignment Example Online or web based surveys requires little money to complete the process. The person contacting the survey only needs to create a website or have the survey hosted in another website. The surveyor incurs the cost of internet and webhosting or creation of a website. The respondents have to pay internet bill in order to complete the survey. On the other hand, traditional surveys are more expensive, since they need more materials and work. In the traditional survey, an individual need more people to contact the survey. Transport cost is also needed in order to reach the respondents. The online surveys are less expensive than the traditional surveys. Better reach is another benefit of using the web based survey instead of tradition surveys. The web based or online survey enables the surveyor to reach a large number of people. The use of web based survey enables the surveyor to reach more people without contacting additional interview or scheduling complicated field work. The survey is carried online and anybody with access to internet can participate in the survey. On the other hand, the traditional survey does not reach more people. The surveyor needs to carry out more field work in order to reach more people. It is tiresome to meet more people so traditional survey researcher opts for small number of people. The web based survey carried on online platforms enables an individual to reach more people than the traditional survey research. Finally, web based survey enabled the surveyor to have better targeting. Better targeting benefit is enjoyed by the person carrying out the web based or online survey. Over the internet is simple and easy to target people depending on the interests and behavior. In traditional method an individual can only target people in respect to demographics. The use of web based or online survey enables targeting of respondent, while the traditional method does not allow better targeting. The idea of redesigning

Value of Concept of Innovation Essay Example | Topics and Well Written Essays - 1000 words

Value of Concept of Innovation - Essay Example Value innovation aims at seeking new and completely different value curves. High growth companies employ an approach that offers unknown value and compete by summoning the existing conditions. For this reasons they achieve sustained high growth in both revenues and profits. On the other hand, the less successful companies take a conventional approach, that is, they strategically work towards beating their competitors. In making their competitors irrelevant, the high growth companies employ a strategic logic referred to as value innovation (Kim, 2014). Discovery of hidden demand and creation of new demands are problems that value innovations redefine. The business model canvas aids an organization in carrying out structured, solid and strategic conversations surrounding new and existing businesses. Global companies employ the canvas in the management of strategy or in creating new growth engines (Verstraete, 2011). For businesses that are starting up, the model is used in search of an appropriate business model. The business canvas model aims at helping an organization move beyond product based thinking and towards thinking based on a business model. In a bid to explain the value of the business model in discussion, Nespresso a daughter company of Nestle shall be of reference. The company utilizes the tool in their regular planning and cycles of development. It is a company affiliated with the food and beverages industry. The business canvas model is used in the creation of a blueprint of their strategy. The model provides clarity in the foundation and direction for the impending conversation. Still on strategizing, the tool is utilized for strategic planning per business unit because it provides the organization with general information on the progress of the business units. The business canvas model works as a common language across the units of the business and provides the

Rhetoric Principle Essay Example | Topics and Well Written Essays - 250 words

Rhetoric Principle - Essay Example It is, therefore, wise for employed people to invest and if they do not do so now, they will wallow in poverty and desperation alongside those who never had employment or invested. There are many areas in which a person can invest including entrepreneurship, shareholding, real estates, agricultural activities, and banking among others (Gray, 1983). The good news is that at least, every person can find an area of interest in investment options. These options also fit in a variety of jobs one does (Domini, 2011). Moreover, everyone can easily investment in an economic activity that fits his or her timetable, financial status, social status and cultural orientation. Therefore, there will be no reason to justify if a person is abandoned by his children to wallow in poverty in old age when he should have laid a strong financial foundation by investing. There is also no reason for one to claim that he or she was not employed given the loan packages that financial institutions offer all over at interest rates that even lay people can

Home Appliances To The Countryside Social Policy Essay

Home Appliances To The Countryside Social Policy Essay The home appliance industry in China has mainly focused on exporting to European and America markets. It generally achieved double-digit growth in years before 2008. However, the export market is withering in recent year. The export of household appliances and electronic products last year recorded only a 3% increase and contribute to 72.5 billion U.S. dollars in 2008 (Xinhua News, 2009). For example, Chinas export value of color TV sets had annually dropped by 18.4 in the first quarter of 2008, came to 1.67 billion U.S. dollars (Customs of China, 2009). Foreseeing such a declining trend, the Ministry of Finance and the Ministry of Commerce of the Peoples Republic of China had introduced a pilot project for rural residents in December 2007. Such pilot project was called home appliances to the countryside program which is a subsidy policy on electronic home appliances for rural areas. The trail was to be held in three provinces (Shandong, Henan and Sichuan) and one city (Qingdao) by o ffering rural residents a 13% subsidy on consuming the selected three categories (televisions, refrigerators and mobile phones) of home appliances items. At present, the current level of utilization of home appliances in Chinese rural areas is only equivalent to that of the urban areas at the late 1980s (China Research and Intelligence Co., 2009). Every 100 Chinese rural households possess the number of color TVs, washing machines, cell phones and refrigerators only 2/3, 1/2, 1/2 and 1/4 respectively of the of urban households. The asymmetric information between the rural resident and the electronic home appliance industry results in adverse selection. This situation imposed the market failure as promoting electronic home appliances to rural areas. Hence, the subsidy policy of electronic home appliances for rural areas can be regarded as a policy support by the government in order to promote electronic home appliances and, thus drive a long-term structural change when encouraging manufacturers to design rural use products (Credit Suisse, 2009). In the third quarter of 2008, the risk of second mortgage in the United State provoked the global financial tsunami. Due to the eruption of the global financial tsunami, the global economy is in recession and the export of China suffered a great loss. Moreover, when the financial crisis has plunged the world into recession, protectionism in the globe market has been on the rise. According to a recent World Bank study, from October 2008 to February 2009, forty seven trade-restricting measures were implemented (E. Gamberoni and R. Newfarmer, 2009). While the authority had paid attention on the rising tide of trade protectionism and recession of export market, by the way of the primary success of the pilot project and the first extension of the program in the December 2008, the government announced thehome appliances to the countryside program would be extended into a national wide scale in February 2009 (Ministry of Finance, Ministry of Commerce and Ministry of Industry and Information Technology, 2008). According to the notice, the government aims to boost domestic demand to secure economic growth, improve living standard of the countrys rural population, boost domestic consumption and stimulate the industrial production growth through the program extension. Such national wide subsidy policy covers the entire rural areas in the nation with nine categories of home electronic appliance items. Significances and aims of this study: After the extension of the home appliances to the countryside program in February 2009, it nationally targeted to the entire rural residents. According to the National Bureau of Statistics, the population of rural residents is 7.2 hundred million approximately, which is 55.06% of the population of China (National Bureau of Statistics, 2008). With this large numbers of target participants, how the program to promote and implement rests on the government and the electronic home appliances industries. The Chinese Premier, Wen Jiabao, has commented on the Chinas stimulus package. According to his speech, the Chinas stimulus package is designed to both sustain economic growth and improve peoples livelihood. Policies related to affecting peoples well-being are given priority to allocate public resources (Embassy of China in the US, 2009). Namely, the authority regards the subsidy policy a crucial strategy to increase domestic demand and secure the economic growth under the current economy circumstance and also a policy that also aims to improve the living standard of the rural residents. Ministry of Commerce estimates that the home appliances to the countryside program will boost domestic consumption and achieves RMB 150 billion in the first year and totally boost RMB 920 billion at the end of the program. However, compare with the approximate RMB 150 billion rural spending, the proportion is relatively small. During the first ten month of 2009, the national sales of the subsidy prog ram was 2787.8 units which accounted for RMB 5.08 billion. Within this period, the sales figure record a continued dropping in August and September while the sales in August was around RMB 7.6 billion, and it was as low as RMB 6.2 billion in September. (Peoples Daily, 2009). It was the first time of a continued two months sales decline from the RMB 8.8 billion sales in the July. These figures reveal that the outcome of the subsidy program is not able to meet the original approximation. This indicated the original estimation is too optimistic and overvalues the participations of rural residents. The subsidy policy is a comprehensive strategy involving large numbers of rural residents and large amount of money. The participants of the rural residents are the key fundamental of the subsidy policy. Rural residents will not blindly consume what the electronic home appliance industry put on the market despite there is a 13% subsidy from the government. They have their concerns and evaluations to the policy. This study mainly focuses on the home appliances to the countryside program after February 2009 and its aims to analysis the relationship among the government, the electronic home appliance industry and rural residents. For the government, the program is to boost domestic consumption in the rural area to secure economic growth. For the electronic home appliance manufacturers, they aim to gain benefits. For the rural residents, they consider to improve their living standard after purchasing the electronic home appliances through a subsided price. By studying their different purposes to participate in the program, I will try to conclude some suggestion to enhance the efficiency of the home appliances to the countryside program since the outcome is not satisfied with the assumed estimation. Literature review: Home appliances to the countryside program The English translation as home appliances to the countryside program was officially used in the government and media in China. The program first started as a pilot project on three provinces and one city in December 2007. After holding the pilot project for one year, in December 2008, phrase one of the home appliances to the countryside program which extended its area to a total of 14 provinces, directly controlled municipalities and autonomous regions was started. At last, in the February 2009, the program extends to entire rural areas in the nation and to subsidize the rural residents in nine categories of electronic home appliances (color TV sets, refrigerators, mobile phones, washing machines, air conditioners, water heaters, computers, microwave ovens and electromagnetic cookers). The program will last for four years to 2012 and rural residents were entitled to a 13% subsidy on purchasing the selected electronic home appliances (limited within two units in each category). Since this subsidy program targeted the rural residents, only those with rural residency qualify for the subsidies. According to regulations of operating the home appliances to the countryside program, a price limit was set on each category. (For example, color TV set RMB3500, refrigerators RMB2500, mobile phone RMB1000, washing machines RMB2000, etc). The original purpose to set up such limit is to ensure items are affordable to the rural residents. However, this limit was regarded as one of the factors that hinder to achieve the approximate rural expenditure. The home appliances to countryside program has been running for more than ten months since February 2009 and different kinds of statistics were announced. According to the Ministry of Commerce, there are 17 home electronic appliances companies which has accumulated sales over 100 million and they include Haier, Gree, Midea, Skyworth, Konka, TCL, Lenovo, etc. Among these companies, Haier is the enterprise which benefits the most from subsidy program and has the highest accumulated sales figures of RMB 8.6 billion during the past 10 months. However, there are still 14 companies out of 348 which show fragmenting sales while another 17 enterprises sold less than 10 units (Minister of Commerce 2009). Indicators of quality of live As mentioned earlier in this study, the subsidy program in also a social welfare program. This policy supports the rural residents to buy electronic home appliances in order to improve their life standard. David E. Bloom, Patricia H. Craig and Pia N. Malaney in their study concluded several indicators to evaluate quality of life. They are nutrition, health, education, income, gender equality, fertility, political, civil, and economic freedom, environmental quality, access to infrastructure, and access to information. Televisions and mobile phone convenience their life and also provide a channel for them to gain information. Manufactures are required to add special functions which are fit to use in rural environment. The models of mobile phone which selected in the program are required to enhance the signal accessing ability where signal from network operators in rural environment are instability. In the long run, the purpose of the subsidy program is guiding the manufactures to set up production line for rural markets. As a result, when the program ends in 2012, the subsidy program is expected to motivate the production of the electronic home appliances sector, meanwhile, stimulate the industrial structure development. Consumption behavior in rural areas The home appliances to the countryside program is a strategy to boost domestic consumption by encouraging the rural residents to consume more. By understanding the consumption behavior of the rural residents, the government can estimate their reflection and hence the efficiency of policies can be guaranteed. Since there are various hierarchy of need, people would use their income to buy the basic survival resources as their priority while the development products would be subsequent and following by the leisure goods (W.H. Wong, 1999). In other words, there is a sequence of consuming. W. Guo concluded the basic sequence of expanding spending of rural residents in his study (W. Guo 1998). It is: reproduction goods, housing, and education for theyounger generation, transportation, electronic home appliances, and commodities. Under this sequence of consuming, we can predict the consumption behavior of rural households. Basically, personal disposable income minus personal saving is personal consumption expenditure (N. Gregory Manki, 2004). Therefore, personal disposable income becomes one of the factors that affect personal consumption expenditure. Wong in his study indicated that, the consumption power and intention to spend are different in different level of household income. Rural households of high level income prefer to consume to increase living standard. On the contrast, rural households of low income level trend to fulfill basic need because of constraining by the limed of income. When the rural residents can fulfill their basic need, they who are mobilized by the subsidy program are able to consume the electronic home appliances. Insecurity income source due to deficient in land use According to the World Bank, 90% of poverty is still rural excluding migrant workers from the rural population (World Bank, 2009). Although per capital net income of rural households has been being steady rising these years, the income gap between the urban and rural has also grown. According to the National Bureau of Statistic, in 2007 the per capital annual net income of urban households is around RMB 14908, meanwhile, the per capital annual net income of rural households is around RMB 4140, which is only 27.7% of the urban households (National Bureau of Statistic, 2008). Moreover, the rural households does not feel a sense of security on their income source since they only have use rights to but do not own the land themselves. In addition, the long-term investment in land is demotivated because of the insecurity of use rights (Jacoby H., Li G., Rozelle, S., 2002). Because of the consumption expenditure related to the personal income, in income of rural households are not security, they prefer to savings rather than consumption. It can be regarded one of the factors that demoviated the rural residents to participate in the home appliance to countryside program. Coverage of Social Security is low in rural areas According to China Social Security Annual Bulletin, in 2007, there were nearly 476 million people in Chinas rural labor force. However, in that year, the numbers of workers contributed to the old age pension system was fewer than 52 million and only 11 percent of the rural labor force was covered by the scheme (Y. Yang, J.B. Williamson, C. Shen, 2009). Scholars conclude the old age pension system does not have reliable source of financing, and full of problems of funds embezzlement and is low benefits (I. Nielsen, C. Nyland, R. Smyth, M.Q. Zhang and C. J. Zhu, 2005). Since they do not and are not force to contribute to the old age pension. The rural residents rely on their savings as their risk protection. As a result, the attraction to the rural residents of the 13% subsidy from the program will decrease and the participation of the rural will be affected. Game Theory Game theory is a study of the ways in whichstrategic interactionsamongrational playersproduceoutcomeswith respect to theutilities of those players (Daniel Burgess, 2005). In other words, game theory analyses how agents (players) make decision which sufficient their own utilities instrategic situations (games). It is a mathematic theory which can be applied toin thesocial sciences research. It emphases that each player involved in game will estimate their benefits and acts in order to gain the best outcome individually. If in a situation where it is not possible to increase benefits only by the implementation of one single player, this strategy is called the Nash equilibrium. Players involved in game relation will only seek to benefit oneself, it sometimes leads to a situation of prisoner dilemma. In such situation, people do not cooperate although by so they can make both of them to be better off. The efficiency of a policy depends on the coherence between the Nash equilibrium and po licy makers ideal focal point (Osborne, Martin J. Rubinstein, Ariel, 2003). Every participant involves a policy will make different choices which affect the outcome and efficiency of a policy. As a result, we can use the conclusion by analyzing game models of each participant to improve the efficiency of a policy. Arguments: The home appliances to the countryside program has dual functions. On one hand, it is an economic policy that emphases on maintaining economy growth by boosting domestic consumption. On the other hand, it is a social welfare policy that accents on improving the living standard of rural residents by subsidizing them to purchase electronic home appliances. The government, the electronic home appliances industry and the rural residents can choose their own strategies to participate to the home appliances to countryside program. This study argues the game relations among the players of the home appliances to countryside program will hinder the rural residents to participate to the program. As a result, the expected outcome of the subsidy program will be held back. Theoretical framework: As mentioned before, according to the game theory, the efficiency of a policy depends on the coherence between the Nash equilibrium and policy makers ideal focal point. The gap between the objectives and results of the policy originated from the game relations among the players. Although the government has had a good intention, the results of the program gained at present were not conforming to the original estimation. In this study, a game-theoretic model is used to study the relationships among rural residents, enterprises and governments under the policy that rural residents are encouraged to participate to the subsidy program. The government can choose to optimize the program in order to attract more rural residents to participate and consume. The rural resident can choose to or not to participate in the program by calculating their benefit and loss. As each participant seeks to satisfy its utility, this program can be analyzed as an n-person non-cooperative game. This paper trie s to relocate the roles of governments, and put forward some policy suggestion on promoting the home appliances to the countryside program. Research Methodology In research methodology, I will use data analysis as well as document analysis methods to analyze in which areas the government should improve the home appliances to the countryside program. The Ministry of Commerce and the National Bureau of Statistics have been promulgating data about the subsidy program each month. Moreover, Thought these data, the game relations among the participants in the program (including the government, the industry and rural residents) can be examined. Since the subsidy program is highly concerned by the public. Scholars have been investigated and commented on the program. Their researches can contribute to relevance the game relation among the participants. Bibliography Full text of Chinese Premier Wen Jiabaos speech at 2009 Summer Davos in Dalian. (2009), Embassy of the Peoples Republic of China in the United States of America. Avaliable online: http://www.china-embassy.org/chn/zt/t583718.htm (accessed 4 November 2009) Guanyu quanguo tuiguang jia dian xia xiang gongzuo de tongzhi (Notice from three government departments about the national implementtiona of home appliances to the countryside program) , Ministry of Finance, Ministry of Commerce, and Ministry of Industry and Information Technology of China. 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